The American Automotive Identity: From Muscle Cars to Mobility Tech
The US automotive industry is defined by its unique blend of tradition and innovation. It's the birthplace of the V8 muscle car, the sprawling SUV, and the pickup truck as a cultural icon. Brands like Ford, General Motors (Chevrolet, GMC, Cadillac), and Stellantis (Jeep, Ram) have built their legacies on power, size, and capability.
However, this identity is rapidly evolving. The modern American auto industry is now a fierce battleground where Detroit's legacy giants are pivoting to electrification and software, competing directly with Tesla's tech-first approach and a wave of sophisticated imports.
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